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Senior Demand Generation Specialist

hybrid
Montreal, Québec, Canada .
full-time . April 9, 2025

Description

Job Title: Senior Demand Generation Specialist 
Location: Montreal office (hybrid)
Type of contract: Permanent full time (40h a week)
Starting date: As soon as possible

About us

At  Alvéole, we’re on a mission to make cities greener and more connected to nature — one rooftop at a time. As a Certified B Corporation, we bring bees and biodiversity into urban environments across North America and Europe, working with commercial real estate owners to create thriving ecosystems and drive tenant engagement.

We are a collaborative Marketing team that values curiosity, action, and continuous growth. We offer a flexible remote work environment, meaningful work, and the chance to grow with a company that’s buzzing with purpose.

We’re looking for a Senior Demand Generation Specialist to lead our growth initiatives and scale pipeline generation across key markets. This is a strategic role for someone who can balance big-picture thinking with execution, and who thrives in a fast-paced, impact-driven environment.

What you’ll do

  • Own the full demand generation strategy and execution to drive high-quality leads and revenue growth
  • Lead multi-channel campaigns across paid, email, SEO, partnerships, and events — from concept to reporting
  • Collaborate with sales and customer success to align on personas, targeting, and campaign follow-up
  • Monitor and optimize funnel performance, applying insights to improve conversion and ROI
  • Test and implement new channels, tools, and tactics to drive scalable, predictable growth
  • Mentor team members or collaborators (agencies, freelancers) where applicable

What we’re looking for

  • 5+ years of experience in B2B demand generation, ideally in a startup or high-growth environment
  • A proven track record of building and scaling pipeline through data-driven strategies
  • Deep experience with HubSpot (or similar), Salesforce, campaign tools, and performance reporting
  • Strategic thinker with strong execution skills — you can set the roadmap and get your hands dirty
  • Comfortable navigating ambiguity, owning KPIs, and moving fast in a lean team
  • A familiarity with HubSpot, Google Analytics (GA4), Looker / Looker Studio, and Vasco
  • Being authorized to work in Canada

What is considered an asset

  • Bilinguism in both English and French
  • Experience in proptech, sustainability, or commercial real estate industries
  • Passion for environmental issues, urban biodiversity, and nature-based solutions

Benefits

  • An attractive salary
  • Generous and flexible PTO policy (minimum of 4 weeks per year)
  • Comprehensive health insurance benefits from Day 1
  • Work for a company that is at the forefront of the ESG movement, driving change and positive impact in urban landscapes
  • Regular company events to gather, connect, and have fun with peers
  • Flexible working options
  • Regular company events to gather, connect, and have fun with peers
  • Access to a beautiful office space at Mont-Royal Metro (the best view of Montreal!)
 
Alvéole’s impact-driven Culture is centered around its values
 
→ We do meaningful work
→ We grow together
→ We share our passion
→ We push boundaries
→ We choose optimism
 
We don’t believe in values for the sake of having them. Alvéole is full of diverse experiences and perspectives, but by necessity our values are what we all have in common - they are what bind us together as an organization, and they are a non-negotiable commitment to doing things differently. Our values illustrate the ‘how’ behind our approach to work, and we use them as a compass to keep ourselves on the path that will lead us to success the ‘right’ way. Values hold us accountable to the culture we’ve set out to build for our team members, and the impact we’ve committed to making with our product. 
 
Our commitment to Inclusion & Belonging
 
At Alvéole, we embrace diversity as a core part of our identity and success. We foster an inclusive environment where individuals from all backgrounds, experiences, and perspectives feel valued. Our team’s unique talents create a vibrant, innovative workplace where everyone can be their authentic selves. We actively seek to attract and retain a diverse workforce, celebrating differences that strengthen us. We encourage applicants needing accommodations to contact talent@alveole.buzz

Know someone who would be a perfect fit? Let them know!